Stanford Graduate School of Business (USA)
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Automakers in the Sharing Economy: An Examination of the Burgeoning Mobility Industry and Automakers' Strategies
Beiker, S; Lewis, SCase SGSB-SM279N-EStrategyThis paper compares different types of shared mobility solutions, in particular carsharing and ride hailing, the two most prevalent forms today. It describes the major trends prompting OEMs to engage in the mobility industry, such as urbanization, shifting consumer preference from ‘owning’ to ‘sharing’, and various technological advances. With that understanding in mind, the authors examine the current state of the shared mobility industry in m...Starting at €8.20
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Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20