Stanford Graduate School of Business (USA)
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BloomThat: Navigating the Ups and Downs of a Silicon Valley Start-up
Bernstein, Shai; Siegel, Robert E.; Golden, Joseph N.Case SGSB-E685-EEntrepreneurshipDavid Bladow and Matthew Schwab, close friends and former college roommates, left their jobs and moved to San Francisco to start a new venture together. After exploring the gifting industry, they ultimately focused on floral delivery. They launched BloomThat, an on-demand service that made sending flowers as easy as sending a text message and gained initial traction over Valentine’s Day in 2013. On the back of this success, the team was accep...Starting at €8.20
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San Francisco Symphony
Meehan, W; McNamee, M; Soulon, DCase SGSB-SM63-ECorporate GovernanceThe San Francisco Symphony is a major U.S. orchestra that took on ancillary activities as part of its mission to bring the best in music to the Bay Area. Despite increasing costs, SFS posted surpluses for 15 consecutive years. However, by the end of 1993 SFS faced a shift in its financial fortunes; forecasts indicated annual budget shortfalls of $25 million in total deficits by the end of the 1999-2000 season. In 1994, SFS had just signed a “supe...Starting at €8.20