HBSP (USA)
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TATCHA: Marketing the Beauty Secrets of Japanese Geisha
Jones, Geoffrey G.; Tong, VeronicaCase HBS-313149-EEntrepreneurshipCase considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources,and launched the first product of Japanese blotting paper in 2009 using a grassroots marketing campaign. Identifying a 200-year old book employed by Japanese geisha, Tsai started to diversify her product line into skin and other cosmetic produ...Starting at €8.20
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The Great East Japan Earthquake (C): Ishinomaki Kouwan Hospital's Response
Takeuchi, Hirotaka; Sakai, Yukiko; Agonafir, Rebecca; Cholewinski, Peter; Kean, Allison; Kloeblen, EmilyCase HBS-713440-EStrategySupplement for case 712480. On the evening of March 11, 2011, Mayama Fumihiro, the Managing Director of Ishinomaki Kouwan Hospital knew that it would be a long, cold night. The 103 staff members and 162 patients and families were huddled on the top two floors of the four-story hospital, where they had gone to escape three tsunami waves that had destroyed the first floor and part of the second floor.Starting at €5.74