HBSP (USA)
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Evaluating Microsavings Programs: Green Bank of the Philippines (A)
Ashraf, Nava; Karlan, Dean; Yin, Wesley; Shotland, MarcCase HBS-909062-ETo maximize their effectiveness, color cases should be printed in color. Green Bank of the Philippines was known for its product innovation and its ability to bring new products to market. In 2002, Green Bank designed an untested commitment savings product that both gave individuals access to formal savings and helped them commit to reaching their savings goals. Omar Andaya, the Green Bank president, must decide how to evaluate the success of thi...Starting at €8.20
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Aflac's CEO Explains How He Fell for the Duck
Amos, Daniel P.Article HBS-R1001L-EStrategy"The Aflac Duck is a rock star in Japan," writes the company CEO. From 2003, when the duck was introduced in that country, to 2008, Aflac's revenues increased by 44%, to $16.6 billion. Seventy percent of that increase came from Japan. This article tells the often comical story of how the duck came into existence in the United States, its instant success in CNN ads on New Year's Day in 2000, its transmogrification into a popular stuffed animal, an...Starting at €8.20
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Evaluating Microsavings Programs: Green Bank of the Philippines (B)
Ashraf, Nava; Karlan, Dean; Yin, Wesley; Shotland, MarcCase HBS-914002-EStarting at €5.74
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Evaluating Microsavings Programs: Green Bank of the Philippines (C)
Ashraf, Nava; Karlan, Dean; Yin, Wesley; Shotland, MarcCase HBS-914003-EStarting at €5.74