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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCase M-1208-EMarketingJames Conica had just been appointed new sales director of the company Ashby Pharmaceuticals, which sold pharmaceutical products. His task was to substantially improve the performance of the sales force, which according to company director Ian Thompson, had ample scope for improvement.Starting at €8.20
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Suntory: Rebranding the Japanese Whisky Highball
Philip SugaiCase IVEY-9B20A017-EMarketing, StrategyFounded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan’s alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world’s largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull o...Starting at €8.20
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCase IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Starting at €8.20
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LPP Reserved: Estrategias de crecimiento de un minorista de moda en Europa central y oriental
Renart, Lluís G.Case M-1213Corporate GovernanceEn 1989, dos emprendedores polacos crearon una empresa de importación de prendas de vestir. A partir de 1999 empezaron a abrir sus propias tiendas detallistas. En el año 2001 la empresa empezó a cotizar en la bolsa de Varsovia. En 2007, la empresa ya disponíade tres cadenas detallistas de prendas de vestir de moda, con un total de 345 tiendas, una facturación de casi 400 millones de euros y unos beneficios de unos 40 millones de euros. En marzo d...Starting at €8.20
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LPP Reserved: Growth Strategies of a Fashion Retailer in Central and Eastern Europe
Renart, Lluís G.Case M-1213-ECorporate GovernanceIn 1989 two Polish entrepreneurs set up a company to import clothing. From 1999 they began to open their own retail stores. In 2001 the company went public on the Warsaw Stock Exchange. By 2007 it had three fashion retail chains with a total of 345 stores, a turnover of nearly ¿400m and profits of about ¿40m. In March 2008 the management was looking at the issue of how to continue growing, and in particular whether or not to buy another Polish fa...Starting at €8.20
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Kansai Holding: Solicitud de préstamo a su filial Nara Beer (D)
López Cardenete, Juan LuisCase SM-1555Corporate Governance, Finance, Leadership and People ManagementSe trata de una historia novelada que pretende describir conflictos propios del gobierno de las empresas. Está ubicada en Japón, distinto y distante, pero con idénticos conflictos: entre los intereses de las empresas y el de sus ejecutivos, entre el de los accionistas mayoritarios y el de los minoritarios y, por último, entre los intereses públicos (reguladores, legisladores y gobiernos) y los privados (empresas e individuos). El ambiente en el q...Starting at €5.74
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Kansai Holding: Solicitud de préstamo a su filial Nara Beer (A)
López Cardenete, Juan LuisCase SM-1552Corporate Governance, Finance, Leadership and People ManagementSe trata de una historia novelada que pretende describir conflictos propios del gobierno de las empresas. Está ubicada en Japón, distinto y distante, pero con idénticos conflictos: entre los intereses de las empresas y el de sus ejecutivos, entre el de los accionistas mayoritarios y el de los minoritarios y, por último, entre los intereses públicos (reguladores, legisladores y gobiernos) y los privados (empresas e individuos). El ambiente en el q...Starting at €8.20
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Publicizing Know-How: DGA's Initial Public Offering
Moszoro, MarianCase F-853-ECorporate Governance, FinanceThe case presents the initial public offering of DGA ¿ a relatively small consulting firm, but at the same time the first in Central & Eastern Europe and one of a few in the world to go public. The reader stands over the decision-maker¿s dilemma, whether entering the stock exchange is a proper way for the development of a company which is heavily dependent on specific human assets in the form of know-how of key managers, and which revenues are su...Starting at €8.20
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Rediscovering Market Segmentation (Spanish version)
Yankelovich, Daniel; Meer, DavidArticle HBS-R0602GMarketingIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification of consumers according to criteria other than age, residence, income, and such. The predictive power of marketing studies based on demographics was no longer strong enough to serve as a basis for marketing strategy, he argued. Buying patterns had become far better guides to consumers' futu...Starting at €8.20
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20