Stanford Graduate School of Business (USA)
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TrueCar: Transforming the Car Buying Experience
Siegel, R; Yin, LiCase SGSB-E527-EEntrepreneurshipThe case follows Scott Painter and his executive team as they deal with a crisis that threatens the survival of TrueCar, a company founded by Painter to improve consumers’ car buying experiences. TrueCar’s automotive dealer network, from which the company earns its revenue, is rapidly declining in size as dealers leave to protest TrueCar’s practices. The case also describes Painter’s career and his personality as context for the situation. Pai...Starting at €8.20
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TrueCar: Transforming the Car Buying Experience - Teaching Note
Siegel, R; Yin, LiTeaching Note SGSB-E527TN-EEntrepreneurshipThe case follows Scott Painter and his executive team as they deal with a crisis that threatens the survival of TrueCar, a company founded by Painter to improve consumers’ car buying experiences. TrueCar’s automotive dealer network, from which the company earns its revenue, is rapidly declining in size as dealers leave to protest TrueCar’s practices. The case also describes Painter’s career and his personality as context for the situation. Pai...Starting at €0.00
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New Vine Logistics: Revolutionizing Supply Chain Management in the U.S. Wine Industry
Rapp, Alyssa; Whang, SeunjinCase SGSB-GS45-EService and Operations ManagementNew Vine Logistics was founded in 2001 by Katie Schumacher, a member of the failed Wineshoppers.com start-up operational team. Ms. Schumacher believed that Wineshopper’s approach to inventory management, logistics, and general operational challenges rampant in the U.S. wine industry had value and managed to get funding to resuscitate Wineshopper’s assets. The case provides background of the U.S. wine industry, including consumption figures, cons...Starting at €8.20