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Kookie Kutter Bakery: Crunch Time
Ailsa McBrideCase IVEY-9B17A063-EMarketingIn January 2017, the owner of Kookie Kutter Bakery in Sackville, New Brunswick, Canada, needed to make some challenging decisions about the future of his bakery. He enlisted a small marketing firm to help him determine the marketing options available to him, including introducing new cookie flavours, and reaching out to new markets. Because of the bakery’s precarious financial situation, the owner needed to decide how to move forward to ensure th...Starting at €8.20