HBSP (USA)
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Aflac's CEO Explains How He Fell for the Duck
Amos, Daniel P.Article HBS-R1001L-EStrategy"The Aflac Duck is a rock star in Japan," writes the company CEO. From 2003, when the duck was introduced in that country, to 2008, Aflac's revenues increased by 44%, to $16.6 billion. Seventy percent of that increase came from Japan. This article tells the often comical story of how the duck came into existence in the United States, its instant success in CNN ads on New Year's Day in 2000, its transmogrification into a popular stuffed animal, an...Starting at €8.20
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Crisis and Reform in Japan's Banking System (B)
Porte, Thierry; Abdelal, Rawi; Alfaro, Laura; Schlefer, JonathanCase HBS-710037-EEconomicsIn 1997, amidst Japan's ongoing financial problems, Prime Minister Ryutaro Hashimoto sought to restructure the financial sector to make it more transparent and globally competitive. He hoped that this effort, dubbed the "Big Bang" after the British financial restructuring of a decade earlier, would prove as successful. But the financial problems, which seemed to have abated, looked as if they might be worsening. Thus, Hashimoto had to weigh prior...Starting at €5.74