HBSP (USA)
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Why "I'm Sorry" Doesn't Always Translate
Maddux, William W.; Kim, Peter H.; Okumura, Tetsushi; Brett, JeanneArticle HBS-F1206B-ELeadership and People ManagementResearch focused on Japan and America shows that a seemingly simple concept, the apology, is interpreted very differently by different cultures. Only by understanding such differences can executives use it as a tool for facilitating negotiations, resolving conflicts, and repairing trust--of increasing importance in today's global world.Starting at €8.20
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCase HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Starting at €8.20