HBSP (USA)
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Fairstar Heavy Transport (A)
Subramanian, Guhan; Ghosh, RheaCase HBS-911036-ETo maximize their effectiveness, color cases should be printed in color. In 2009, the small heavy marine transport company Fairstar entered into bidding on one of the largest contracts in the history of the industry. Chronicles the company's year-long tendering process, leading up to a final make-or-break meeting.Starting at €8.20
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Fairstar Heavy Transport (C)
Subramanian, Guhan; Ghosh, RheaCase HBS-911043-ESupplements the (A) and (B) case.Starting at €5.74
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Dark Side of Customer Analytics (Commentary for HBR Case Study)
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Article HBS-R0705Z-EStrategyHealth insurer IFA and grocery chain ShopSense have formed an intriguing partnership, but it threatens to test customers' tolerance for sharing personal information. For years, IFA's regional manager for West Coast operations, Laura Brickman, had been championing the use of customer analytics--drawing conclusions about consumer behaviors based on patterns found in collected data. She came away from a meeting with the grocer's analytics chief, Ste...Starting at €8.20
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Fairstar Heavy Transport (B)
Subramanian, Guhan; Ghosh, RheaCase HBS-911042-ESupplements the (A) case.Starting at €5.74