HBSP (USA)
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TOTO: The Bottom Line
Tripsas, Mary; Egawa, Masako; Fukuyoshi, JunCase HBS-809064-EKnowledge and CommunicationTOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the US market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior - in contrast to the US, toilets in Japan are considered a high-tech consum...Starting at €8.20
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The Great East Japan Earthquake (B): Fast Retailing Group's Response
Takeuchi, Hirotaka; Nonomura, Kenichi; Neuenschwander, Dena; Ricci, Meghan; Roth, David; Schoch, Kate; Vartanov, SergeyCase HBS-713439-EStrategyFew hours after the earthquake hit on March 11, 2011, CEO Tadashi Yanai of Fast Retailing was eating sushi at a restaurant near his office. He was confident that his store managers would be able to decide for themselves the best action to take in midst of this crisis. Some of the pending decisions were whether or not to reopen the UNIQLO stores that were wiped out by the tsunami, to follow government orders to turn off the store lights, and to di...Starting at €5.74
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TOTO: The Bottom Line, Teaching Note
Tripsas, MaryTeaching Note HBS-810047-ETeaching Note for [809064].Starting at €0.00