HBSP (USA)
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Kickstarting Tomato Jos in Nigeria
Reinert, Sophus A.; Kavalercik, RisaCase HBS-718027-EEconomicsIn the spring of 2016, Mira Mehta (HBS'14), faced a difficult decision. Following a successful Kickstarter campaign, and winning the second place in the HBS New Venture Competition-Social Enterprise Track, she had moved to Northern Nigeria, where she founded the tomato paste company Tomato Jos. Though her brand had gained traction, however, she had, in the face of endless foreseen and unforeseen obstacles, yet to produce any actual paste. As the ...Starting at €8.20