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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangExercise IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Starting at €8.20
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China Eastern's World-Class Dream: Shanghai-Based Globalization
Jie Li; Xin (Shane) WangCase IVEY-9B19A057-EMarketing, StrategyAs one of China’s top three major state-owned air transportation companies, China Eastern Airlines Corporation Limited (China Eastern) had built an international brand image with a global influence. With the airline’s unique Shanghai-based globalization,Starting at €8.20
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Fitbit: The Business about Wrist
Xiaoke Xu; Xin (Shane) WangCase IVEY-9B16A012-EMarketingOn August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 — 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw gr...Starting at €8.20