Stanford Graduate School of Business (USA)
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Cutting Short a Long Goodbye
Grousbeck, H I; Prober C G; Tauber, AlexanderCase SGSB-ETH20-EDecision AnalysisBernie and Ruby Merwald live in Menlo Park, California during their retired ages when Bernie falls ill to dementia and Alzheimer’s. This causes him to have significantly complex medical problems that result in familial conflicts, violence and avoidance of the doctor’s orders. When Bernie has a heart attack on top of his failing health, siblings want to pull the plug, but their protective and isolating mother disagrees. Because of a California law...Starting at €8.20
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Stella & Dot - Teaching Note
Mike Child, Sara RosenthalTeaching Note SGSB-E430TN-EEntrepreneurshipJessica Herrin, founder and CEO of Stella & Dot, started her entrepreneurial career as the co-founder of Wedding Channel, an experience which laid the foundation for her most recent venture, a direct sales jewelry business. Jessica’s main goal in launching the business was to provide women with an alternate career platform to run their own business under their own terms. The case describes the evolution of her company, from its modest start in J...Starting at €0.00
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Stella & Dot
Mike Child, Sara RosenthalCase SGSB-E430-EEntrepreneurshipJessica Herrin, founder and CEO of Stella & Dot, started her entrepreneurial career as the co-founder of Wedding Channel, an experience which laid the foundation for her most recent venture, a direct sales jewelry business. Jessica’s main goal in launching the business was to provide women with an alternate career platform to run their own business under their own terms. The case describes the evolution of her company, from its modest start in J...Starting at €8.20