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Suntory: Rebranding the Japanese Whisky Highball
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B20A017-EPublished: Mar 27, 2020Reviewed: Mar 27, 2020Format: PDFPages: 9Language: English - Case
Opera Philadelphia: Segmentation Strategies for Changing Markets
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A039-EPublished: Aug 16, 2019Reviewed: Sep 28, 2020Format: PDFPages: 15Language: English - Case
Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A040-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 10Language: English - Case
Innovating Tradition at Hosoo
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B18A058-EPublished: Oct 5, 2018Reviewed: Oct 5, 2018Format: PDFPages: 12Language: English - Case
KITKAT in Japan (A): Sparking a Cultural Revolution
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A037-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 12Language: English - Case
Nestlé KITKAT in Japan (B): The Roots of Premiumization
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A038-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 7Language: English - Case
Nestlé KITKAT in Japan (C): Power of The Postal Service
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A039-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 6Language: English