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Suntory: Rebranding the Japanese Whisky Highball
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B20A017-EPublished: Mar 27, 2020Reviewed: Mar 27, 2020Format: PDFPages: 9Language: English - Case
Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A040-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 10Language: English - Case
Innovating Tradition at Hosoo
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B18A058-EPublished: Oct 5, 2018Reviewed: Oct 5, 2018Format: PDFPages: 12Language: English - Case
KITKAT in Japan (A): Sparking a Cultural Revolution
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A037-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 12Language: English - Case
Nestlé KITKAT in Japan (B): The Roots of Premiumization
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A038-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 7Language: English - Case
Bank of America: Banca Móvil (abreviada)
Collection: HBSP (USA)Ref.: HBS-513S33Published: Apr 30, 2012Format: PDFPages: 11Language: Spanish - Teaching Note
J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Collection: HBSP (USA)Ref.: HBS-516008-EPublished: Sep 10, 2015Format: PDFPages: 20Language: English - Case
The Business of Behavioral Economics (Spanish version)
Collection: HBSP (USA)Ref.: HBS-516S15Published: Apr 17, 2014Reviewed: Jun 3, 2015Format: PDFPages: 17Language: Spanish - Case
Nestlé KITKAT in Japan (C): Power of The Postal Service
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A039-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 6Language: English - Case
Ocean Mist Farms
Collection: HBSP (USA)Ref.: HBS-513027-EPublished: Dec 12, 2012Format: PDFPages: 34Language: English