Stanford Graduate School of Business (USA)
-
Depreciation at Deutsche Lufthansa AG
Anne Beyer, Jaclyn ForoughiCase SGSB-A224-EAccounting and ControlAs one of the most highly capital-intensive industries, airlines require a substantial investment in physical assets to fund operations. These assets, characterized by property, plant, and equipment (PP&E) on the balance sheet, typically comprise more than half of the total assets of an airline. As a result, depreciation of these assets constitutes a major operating expense. Although methods and estimates used for determining depreciation expe...Starting at €8.20
-
Stride: The Early Sales Decisions
Speiser, Michael; Orleans, AmadeusCase SGSB-E647-EEntrepreneurshipStride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to more easily develop and launch personalized marketing campaigns. Elise Bergeron, the start-up’s cofounder and Chief Operating Officer, had been confronted with multiple difficult decisions since the early days of the company. Some of the most...Starting at €8.20