HBSP (USA)
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The Promotion Process at Chung and Dasgupta, LLP (Spanish version)
Larkin, Ian I.; Huang, KarenCase HBS-917S29Leadership and People ManagementSupplemental Information on Jordan Ramirez and Casey Clark" (914-045). The cases provide a rich backdrop to explore issues around firm-specific human capital, and can also be used to discuss subjective performance evaluation, best practices when giving employee feedback, and careers at professional service firms.Starting at €8.20
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General Instructions (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S24StrategyV-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.Starting at €8.20
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S28StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Sales Force Integration at FedEx (A) (Spanish version)
Godes, David B.Case HBS-513S26MarketingFederal Express' (FedEx) recent acquisition of RPS--a ground delivery firm--gave the firm the potential to offer a single source for a client's delivery needs. However, to deliver on this potential, the firm needed to deliver the integrated solution through a single sales force. This integration required the solution of many issues, none more important than the formulation of a new compensation plan that not only determined the sales force's effo...Starting at €8.20
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Sales Force Integration at FedEx (D) (Spanish version)
Godes, David B.Case HBS-513S29MarketingAn abstract is not available for this product.Starting at €5.74
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Starting at €5.74
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Hasbro Games--Pox (A) and (B), Teaching Note
Ofek, Elie; Godes, David B.Teaching Note HBS-508112-EMarketingTeaching Note for [505046] and [505047].Starting at €0.00
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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ENSR International, Teaching Note
Godes, David B.Teaching Note HBS-503094-EMarketingTeaching Note for (9-503-075).Starting at €0.00