HBSP (USA)
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Roppongi Hills: City Within a City
Elberse, Anita; Hagiu, Andrei; Egawa, MasakoCase HBS-707431-EStrategyMinoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local people, the performance of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori was at odds with other tenants and he ...Starting at €8.20
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Sony Digital Entertainment, Japan
Elberse, AnitaCase HBS-508071-EMarketingIt is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment on the go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and containing little plot or character development, cell phone novels republished in book form and even remade as movies have come to dominate mainstream media content. At media giant Sony...Starting at €8.20
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Building a Community at Semiconductor Manufacturing International Corporation
Marquis, Christopher; Zhou, Zucheng; Chen, Mo; Fan, HengCase HBS-413083-ELeadership and People ManagementOver the past decade, Semiconductor Manufacturing International Corporation (SMIC) had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning international school from pre-kindergarten through twelfth grade that by 2012 enrolled over 2,000 students. These amenities allowed the company to attract and retain high-quality employees...Starting at €8.20