HBSP (USA)
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Una alerta para los gigantes de los mercados emergentes
Black, J. Stewart; Morrison, Allen J.Article HBS-R1009JStrategyLos competidores del mundo en desarrollo están aumentando rápidamente. Van a venir a gobernar la economía global? No necesariamente, decir y Negro de Insead Morrison, que argumentan que los gigantes emergentes de hoy en día se ven un montón, como las empresas japonesas en la década de 1990. desde estrellas de Japón ha caído, y el país ya no domina el Global 500 como antes. Sobre la base de 25 años de investigación, los autores encontraron que cua...Starting at €8.20
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A Cautionary Tale for Emerging Market Giants
Black, J. Stewart; Morrison, Allen J.Article HBS-R1009J-EStrategyCompetitors from the developing world are rising fast. Will they come to rule the global economy? Not necessarily, say Insead's Black and Morrison, who argue that today's emerging giants look an awful lot like Japanese corporations in the 1990s. Japan's star has since fallen, and the country no longer dominates the Global 500 as it once did. Drawing on 25 years of research, the authors found that four factors drove Japanese firms' early export gr...Starting at €8.20
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Strategic Intent (HBR Classic) (Spanish version)
Hamel, Gary; Prahalad, C.K.Article HBS-R0507NStrategy"Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation--building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, st...Starting at €8.20