Ivey Business School (Canada)
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AirAsia X: Can the Low Cost Model Go Long Haul
Ben Forrey; Andreas Schotter; Jonathan Doh; Thomas LawtonCase IVEY-9B12M013-EEntrepreneurship, StrategyBy 2007, AirAsia had become one of the most successful budget airlines in the world. Having dominated Southeast Asia and entered China and India, AirAsia was poised to solidify its place as a top budget airline and one of the most consistently profitable globally. But company founder Tony Fernandes had bigger plans. From the outset in 2001, Fernandes had intended to offer long-haul service, competing against the largest and most established airli...Starting at €8.20
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Rawayeti Foods: Performance Management in a Family-Owned Business
Asfia Obaid; Anoosha Mazhar; Furwa Batool; Neelab KayaniCase IVEY-9B20M167-EEntrepreneurship, StrategyIn 2017, the chief executive officer of Rawayeti Foods, a Pakistani company dedicated to ensuring the purity and quality of its spices and pulses, was considering the future of his family-owned business. The company had experienced great success since itsStarting at €8.20
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Mr. Garments: After the Fire
Najam AnjumCase IVEY-9B17M180-EEntrepreneurship, StrategyIn 2003, a garment factory in Pakistan burned down, leaving the owner with over US$1 million in debt and no way to fulfill his orders. In the wake of the fire, the owner needed to determine how to use the resources he still had to meet his delivery obligations and pay the raw materials suppliers—as well as what to do next with his company.Starting at €8.20
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SYIT: Changing the Corporate Culture
Maria Khan; Khurram Rehman Alvi; Zunaira SaqibCase IVEY-9B18C004-EEntrepreneurship, Leadership and People Management, StrategyOn February 1, 2013, the managing director of software development firm SYIT, sat in his office and gathered his thoughts on his new organization. Based in Islamabad, Pakistan, SYIT was a new entrant in the offshore software development industry. Its managing director had expended months of effort to move the entire project team from his previous employer to his newly formed company, but the real challenge lay ahead. SYIT needed to reduce the cul...Starting at €8.20