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Braintrust: The Blockchain-Powered Talent Network
Stanton, Christopher; Fuller, Joseph B.; Gonzalez, GeorgeCase HBS-821086-EEntrepreneurshipA San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRUST.Starting at €8.20
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Clear Link Technologies, LLC: Driving Sales with Peer Effects
Stanton, Christopher; Saouma, Richard; Hull, OliviaCase HBS-819072-EEntrepreneurshipgroup incentives and management-directed peer learning. The case surfaces some of the mechanisms driving peer effects in the workplace and the managerial levers to tap into peer effects for improving operations. The case also provides an introduction to experiments in organizations and how these experiments may differ from traditional randomized controlled trials in marketing or pharmaceutical development.Starting at €8.20
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Freelancer, Ltd.
Stanton, Christopher; Lakhani, Karim R.; Hoffman, Jennifer L.; Hyun Paik, Jin; Cohodes, NinaCase HBS-820075-EKnowledge and CommunicationOver the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies-including Microsoft, Samsung, and General Electric-embraced digital labor solutions, enterprise adoption lagged far behind smaller businesses and startups. Despite the promising potential b...Starting at €8.20
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Scaling Well by Doing Good: Motivating Talent at b.good
Gino, Francesca; Green, Paul; Staats, Bradley R.Case HBS-916031-ELeadership and People ManagementBoston-based fast-casual chain, b.good, was founded on the idea of healthy food, sourced locally, and prepared in-store. They'd worked to build a value-based business, and worked hard to cultivate a sense of family--among employees, customers and suppliers. In 2015, they had entered a period of substantial growth, with the company doubling in size over the past 12 months, and plans to double again over the coming twelve months. The management fel...Starting at €8.20
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Belk: Towards Exceptional Scheduling
Bernstein, Ethan S.; Kesavan, Saravanan; Staats, Bradley R.; Hassall, LukeCase HBS-415023-ELeadership and People ManagementWith 24,000 staff and over 300 stores, Belk Inc. sought to replace its entirely manual labor scheduling system with an automated software solution from Reflexis. Belk hoped the upgrade would simplify scheduling, reduce time employees spent in non-customer-facing roles, and result in improved allocation of resources through the use of big data, thereby increasing sales productivity. Like many other retailers, Belk expected the benefits from automa...Starting at €8.20
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Pal's Sudden Service-Scaling an Organizational Model to Drive Growth
Pisano, Gary P.; Gino, Francesca; Staats, Bradley R.Case HBS-916052-EService and Operations ManagementPal's Sudden Service has developed a unique operating model and organizational culture in the quick service restaurant business. With a deep emphasis on process control and improvement, zero defects, extensive training, and a high level of employee engagement, Pal's has been able to achieve excellent operating and financial performance. The case examines the challenges it potentially faces as it contemplates growing the chain significantly from t...Starting at €8.20
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Gonzalez, GeorgeCase HBS-821014-EStrategyIn the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan reflects on his company's newly central role in society, and considers how to leverage the platform's broad adoption into sustainable future growth. The case also discusses Zoom's interna...Starting at €8.20
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The Flint, Michigan Sit-Down Strike
Nicholas, Tom; Stanton, Christopher; Preble, MatthewCase HBS-817005-EFor roughly six weeks between late December 1936 and February 1937, a major strike at several critical General Motors (GM) plants in Flint, Michigan essentially halted the corporation's U.S. production and resulted in significant gains for the nascent United Automobile Workers of America union and the Committee for Industrial Organization, both of which had supported the strike. The Flint, Michigan Sit-Down Strike represented a stunning victory f...Starting at €8.20
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Dinesh Moorjani and Hatch Labs
Ghosh, Shikhar; Stanton, Christopher; Ciechanover, Allison M.; Huizinga, JeffCase HBS-818026-EEntrepreneurshipThis case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial talent to work on Lab projects which, after gaining traction, could be acquired by IAC or spun out as independent companies. To pitch talent to work at Hatch, Moorjani laid out a fram...Starting at €8.20
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Merger Integration at Bank of America: The TrustWeb Project
Pisano, Gary P.; Staats, Bradley R.Case HBS-610054-EService and Operations ManagementThis case explores project management in a large organization through the eyes of a young project manager, Mike Morris. Morris is tasked with leading a project within the overall merger integration effort at Bank of America. Morris encounters difficulties with managing stakeholders, setting requirements, and reporting progress.Starting at €8.20