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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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Best Buy Co., Inc.: Customer-Centricity, Teaching Note
Lal, RajivTeaching Note HBS-509074-EMarketingTeaching Note for [506055].Starting at €0.00
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Internationalization of Koyo Jeans from Hong Kong
Kevin Au; Bernard Suen; Na Shen; Justine TangCase IVEY-9B11M053-EEntrepreneurship, Marketing, StrategyWilliam Cheung owned an apparel wholesaler and a boutique shop that sold his clothing designs in Hong Kong. After attending a fashion exhibition in France, he realized his products were lacking compared to European brands. This experience motivated him to improve his jeans designs, and he soon registered “Koyo” as an independent company. He went on to become the first Hong Kong designer embraced by the French department store Galeries Lafayette. ...Starting at €8.20
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Hung Fook Tong: From Hong Kong to China
Andrew C.F. Chan; Howard Lam; Hugh Thomas; Elsie TsuiCase IVEY-9B16A016-EMarketing, StrategyIn 2014, the general manager of the established and successful Hong Kong-based company Hung Fook Tong, which produced and sold herbal teas, wondered how his company could profitably expand to mainland China. After Hung Fook Tong’s recent initial public offering on the Hong Kong Stock Exchange, its shareholders’ equity had tripled. The initial public offering committed Hung Fook Tong to expanding its business in mainland China; however, that marke...Starting at €8.20
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Medical Equipment Inc. in Saudi Arabia
Joerg Dietz; Ankur Grover; Laura GuerreroCase IVEY-9B07C042-ELeadership and People Management, Marketing, StrategyA recently hired U.S.-trained sales account manager at Medical Equipment Inc. (Medical Equipment) returned to his office after meeting with the head of the cardiology department at a specialist hospital and research center in Jeddah, Saudi Arabia. He had worked very hard to secure his first sale of US$725,000 for healthcare equipment, but was disheartened when the head of cardiology told him that the hospital's purchasing director intended to giv...Starting at €8.20
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Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCase HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Starting at €5.74
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Hengdeli: The Art of Coexistence
Deshpande, Rohit; Dai, Nancy HuaCase HBS-512058-EMarketingTo maximize their effectiveness, color cases should be printed in color. In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers-Swatch Group, Richemont Group, LVMH Group, and Rolex Group-to maintain strong growth in the Greater China region. Specifically, how could Hengdeli manage the relationship with these suppliers to ensure gettin...Starting at €8.20
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114011-EMarketingTeaching Note for 106063.Starting at €0.00
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SenseTime Global IPO: Strategic Reaction to American Attack
Pong Yuen Howard Lam; Hugh ThomasCase IVEY-W33293-EFinance, MarketingHong Kong-headquartered SenseTime Group Inc. (SenseTime) was founded in 2014 to commercialize artificial intelligence (AI) and was a global leader in deep-learning AI, with applications in Smart Business (facial recognition), Smart City (property damage and theft detection), Smart Life (interacting with the Internet of Things to improve consumer experience), and Smart Auto (autonomous driving). December 10, 2021, was supposed to be the date for s...Starting at €8.20
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Hong Kong Special Administrative Region Government: Addressing Global Climate Change
Pong Yuen Howard Lam, Kam Sing WongCase IVEY-W32224-EMarketing, StrategyThe Paris Agreement, which came into force on November 4, 2016, applied to Hong Kong, where Kam Sing Wong had been secretary for the environment of the HKSARG since July 2012. Wong wanted every business sector and household to embark on a new low carbon journey through cleaner energy, energy conservation, and green commuting and to nurture a “use less, waste less” culture. On June 8, 2022, Wong had to announce an increase in the charge Hong Kong ...Starting at €8.20