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Ivey Business School (Canada)
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Groupe PSA: Acquisition of Opel/Vauxhall—From Turnaround to Profitable Growth
Wiboon Kittilaksanawong; Yacine LahmaCase IVEY-9B18M151-EEntrepreneurship, StrategyIn 2017, the French automaker Groupe PSA (PSA) agreed to buy loss-making Opel/Vauxhall units from General Motors Company. PSA had just recovered one year earlier from losses it had sustained since the global financial crisis. With the recovery, PSA had launched a new strategic plan with aggressive goals for sustainable profitable growth. However, PSA’s sales were continuing to drop in the important Chinese market due to fierce competition, and th...Starting at €8.20