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Iluminum, S.A.
Collection: IESE (España)Ref.: M-678-EPublished: Jan 1, 1986Format: PDFPages: 9Language: English - Case
Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)
Collection: HBSP (USA)Ref.: HBS-410S26Published: Apr 14, 2010Format: PDFPages: 9Language: Spanish - Case
Sizing Up the Active-Wear Market (Spanish version)
Collection: HBSP (USA)Ref.: HBS-317S01Published: Sep 26, 2008Format: PDFPages: 14Language: Spanish - Case
Pondering Price Promotion (Spanish version)
Collection: HBSP (USA)Ref.: HBS-410S12Published: Sep 22, 2009Format: PDFPages: 11Language: Spanish - Case
Splitting Hairs in Product Positioning (Spanish version)
Collection: HBSP (USA)Ref.: HBS-412S20Published: Jan 19, 2011Format: PDFPages: 14Language: Spanish - Case
Cracking the Product Management Code (Spanish version)
Collection: HBSP (USA)Ref.: HBS-917S20Published: Jun 11, 2013Reviewed: Oct 24, 2013Format: PDFPages: 13Language: Spanish - Teaching Note
Manchester Products: A Brand Transition Challenge, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4044-EPublished: Jun 28, 2009Format: PDFPages: 13Language: English - Teaching Note
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4184-EPublished: Apr 14, 2010Format: PDFPages: 11Language: English - Teaching Note
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4241-EPublished: Jul 22, 2010Format: PDFPages: 12Language: English - Teaching Note
In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Collection: HBSP (USA)Ref.: HBS-914534-EPublished: Jan 28, 2014Format: PDFPages: 16Language: English