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- Case
Worldwide Niche Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-504S18Published: Jun 10, 1991Reviewed: May 9, 2002Format: pdfPages: 21Language: Spanish - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: pdfPages: 25Language: English - Case
Comercializando la "Laptop de $100 dólares" (C)
Collection: HBSP (USA)Ref.: HBS-511S12Published: Jan 25, 2008Reviewed: Oct 2, 2008Format: pdfPages: 4Language: Spanish - Teaching Note
Best Buy Co., Inc.: Customer-Centricity, Teaching Note
By Lal, RajivCollection: HBSP (USA)Ref.: HBS-509074-EPublished: Jun 23, 2009Format: pdfPages: 5Language: English - Case
On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Collection: HBSP (USA)Ref.: HBS-KS1119-EPublished: Feb 4, 2015Format: pdfPages: 32Language: English - Case
A Public Relations Campaign for Rwanda
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A035-EPublished: Jul 23, 2014Reviewed: Jul 23, 2014Format: pdfPages: 17Language: English - Case
Marketing the "$100 Laptop" (C)
Collection: HBSP (USA)Ref.: HBS-508065-EPublished: Jan 25, 2008Reviewed: Oct 2, 2008Format: pdfPages: 3Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: pdfPages: 16Language: English - Case
Allianz: Optimizing Customer Acquisition Strategy using Machine Learning
Collection: Ivey Business School (Canada)Ref.: IVEY-W27305-EPublished: Sep 14, 2022Format: pdfPages: 9Language: English