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Jayman Built Inc: Westman Village Resort-Style Living
Pernille Goodbrand; Lynne Ricker; Jessica AbtCase IVEY-9B20A058-EMarketingIn September 2015, the owner of Jayman BUILT, a homebuilder and developer in Alberta, was fine-tuning his vision for a resort-style residential community in the outer suburbs of Calgary, Alberta. The development, Westman Village, would be a legacy project and the first of its kind in Calgary—a high-density, walkable, and amenity-rich community. Work on the development was planned for September 2016, and the owner was eager to showcase the innovat...Starting at €8.20
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Shaklee Corporation: Corporate Social Responsibility
Marquis, Christopher; Rangan, V. Kasturi; Comings, AlisonCase HBS-509031-EMarketingTo maximize their effectiveness, color cases should be printed in color. Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel (because it creates jobs and entrepreneurs), Barnett wished to take the business model to sub-Saharan Afric...Starting at €8.20