Default Category
-
SickKids Hospital and Dairy Queen: Miracles from Treats
June Cotte; Marilyn Fertile; David Fisher; Derek Howe; John Hunt; Paola MarignaniCase IVEY-9B13A002-EMarketingThe SickKids Foundation, the fundraising arm of the Hospital for Sick Children in Toronto, Ontario, works with Dairy Queen and the Children's Miracle Network on an annual event called Miracle Treat Day. On that day, proceeds from Dairy Queen Blizzard sales are donated to children’s hospitals across North America. But the cause-related marketing program has had unequal success: the amount raised in Toronto is less than what is raised in many other...Starting at €8.20
-
For the Love of Good Food: The pLateTrace Project (A)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCase IVEY-9B09E006-EEntrepreneurship, Information Technologies, Marketing, StrategyVineland Research and Innovation Center, a not-for-profit organization looking to work with the Ontario local food industry, has requested two researchers to analyze the local food business landscape and propose a technology-driven solution that connects farmers in the Niagara region with buyers in Toronto. The case illustrates the challenges faced by each stakeholder in the local food supply chain, and allows students to analyze the farming and ...Starting at €8.20
-
For the Love of Good Food: The pLateTrace Project (B)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCase IVEY-9B09E007-EEntrepreneurship, Information Technologies, Marketing, StrategyThis (B) case to For the Love of Good Food: The pLateTrace Project (A), product #9B09E006, allows students to synthesize their findings and assessments from the (A) case to recommend a viable, financially sustainable technology-based solution that generates long-term benefits for the multiple parties who would be involved. Given the current focus on local food and environmental responsibility, pLateTrace is a very relevant case that raises awaren...Starting at €5.74