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Oasis of the Seas: The Largest Cruise Liner in the World
Michael Taylor; Ken MarkCase IVEY-9B11A006-EMarketingThe Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Oasis is targeted at. The information they have gathered allows them to conduct a customer segmentation analysis in preparation for a hypothetical meeting with the marketing director of Royal Caribbean Int...Starting at €8.20