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Target Corporation: The Grocery Business in the Bull's Eye
David Owen RobinsonCase IVEY-9B16A051-EMarketingIn May 2016, Target Corporation was one of America’s largest retail chains, with nearly 2,000 well-located general merchandise stores and a reputation for being stylish and chic. However, in the wake of the 2008 U.S. financial recession, profitability hadStarting at €8.20