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CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Article HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Starting at €8.20
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The Persuasive Power of Opportunity Costs
Frederick, ShaneArticle HBS-F1101F-EMarketingThough all decisions involve opportunity costs, most companies don't factor them into their marketing messages. A few firms, however, have found that pointing out trade-offs to consumers is an effective way to influence their purchasing choices.Starting at €8.20