HBSP (USA)
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Seeding Growth in the Democratic Republic of the Congo
Goldberg, Ray A.; Knoop, Carin-Isabel; Petkoski, DjordjijaCase HBS-914401-EEconomicsBy 2013, the agricultural sector in the Democratic Republic of the Congo (DRC) had long suffered from war, political instability, and dilapidated infrastructure. A country with 75 million inhabitants and the second lowest GDP per capita in the world in 2011, the DRC's most pressing task was to grow its agriculture sector and cultivate its 80 million hectares of fertile land. This case explores how a developing country could create a comprehensive...Starting at €8.20
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Wattpad
Deighton, John; Kornfeld, LeoraCase HBS-919413-EMarketingHow to run a platform to match 4 million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and film makers and book publishers. The case describes the challenges of matching readers to stories, and of helping writers to produce better stories by supplying feedback on their chapters as they write, all by processing a billion data points daily. But it's hard to acquire new customer groups when alg...Starting at €8.20