HBSP (USA)
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TripIt: The Traveler's Agent
Applegate, Lynda M.; Piccoli, Gabriele; Brohman, KathrynCase HBS-809059-EEntrepreneurshipIn July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user b...Starting at €8.20
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-810140-EEntrepreneurshipAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Starting at €8.20
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Mobil USM&R (B): Ventas y Distribución New England
Kaplan, Robert S.Case HBS-104S05Accounting and ControlEl gerente general de una unidad de negocio de distribución de gasolina / ventas de destilados y local debe comunicar una nueva estrategia para 300 empleados de la unidad. Un primer ejercicio de planificación estratégica identificó una lista de alta prioridad de las oportunidades que se mezclaba la estrategia nacional de la división padre con una estrategia local personalizado. Pero para la nueva estrategia sea eficaz, el sistema de medición de e...Starting at €5.74
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Midwest Office Products (Spanish version)
Kaplan, Robert S.Case HBS-106S04Accounting and ControlPresents an easy introduction to time-driven activity-based costing (ABC) that allows students to build a simple ABC model of order profitability. Midwest's time-driven ABC approach is based on two categories of parameter estimates. The first is the cost per hour of employees performing diverse tasks, such as order-entry operators and delivery personnel performing desktop deliveries. The second is the estimated time required for employees to perf...Starting at €8.20
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Domestic Auto Parts (Spanish version)
Kaplan, Robert S.Case HBS-106S15Accounting and ControlDescribes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy.Starting at €8.20
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Accounting Fraud at WorldCom (Spanish version)
Kaplan, Robert S.; Kiron, DavidCase HBS-109S04Business Ethics and Corporate Social ResponsibilityThe principal players in WorldCom's accounting fraud included CFO Scott Sullivan, the General Accounting and Internal Audit departments, external auditor Arthur Andersen, and the board of directors. The case provides sufficient detail to allow for a full discussion of the pressures that lead executives and managers to "cook the books," the boundary between earnings smoothing or management and fraudulent reporting, the role for internal control sy...Starting at €8.20
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John Deere Component Works (A) (Spanish version)
Kaplan, Robert S.; March, ArtemisCase HBS-115S03Accounting and ControlThe division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with the opportunity to critique a standard cost system and to assess the characteristics of the proposed system that traces costs to production activities.Starting at €8.20
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Componentes de Obras John Deere (B)
Kaplan, Robert S.; March, ArtemisCase HBS-115S04Accounting and ControlDespués de haber instalado un sistema basado en la actividad, la división está explorando la visión proporcionada por ese sistema. En particular, se estudia la economía del proceso de planificación del tamaño de lote y la gestión de la mezcla de productos.Starting at €5.74
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Texas Instruments: Cost of Quality (B) (Spanish version)
Kaplan, Robert S.; Ittner, Christopher D.Case HBS-119S20Accounting and ControlA division questions whether to retain, modify, or abandon its cost of quality system now that more direct measures of quality have been adopted. Discusses the role of quality cost measurement in a mature quality management system.Starting at €5.74
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Hopital Universitaire de Mirebalais, Partners In Health in Haiti
Kaplan, Robert S.; Mistry, Bipin; Bertrand, KarlaCase HBS-116041-EAccounting and ControlThe case describes the application of time-driven activity-based costing (TDABC) at a new tertiary hospital operated by Partners-in-Health in Mirebelais, Haiti. A project team mapped the clinical processes for use in estimating the direct costs of personnel, equipment, and facilities for obstetric and breast cancer care. The accurate cost information revealed opportunities to optimize resource-utilization and reduce costs by establishing more eff...Starting at €8.20