HBSP (USA)
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Bringing Out the Best in Your People (Spanish version)
Wiseman, Liz; McKeown, GregArticle HBS-R1005KLeadership and People ManagementSome leaders drain all the intelligence and capability out of their teams. Because they need to be the most capable person in the room, these managers shut down the smarts of others, ultimately stifling the flow of ideas. At the other extreme are leaders who care less about flaunting their own IQs and more about fostering a culture of intelligence in their companies. Under these "multipliers," employees don't just feel smarter; they become smarte...Starting at €8.20
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Procter & Gamble Company: el envase para rellenar Lenor
Quelch, John A.; Drumwright, Minette E.; Yao, JulieCase HBS-504S14MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. El gerente de marca para la marca de suavizante de telas Lenor, Procter & Gamble Alemania, estaba preparando una presentación sobre el lanzamiento nacional de un paquete de relleno con el medio ambient...Starting at €8.20