HBSP (USA)
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Hard Side of Change Management (Spanish version)
Sirkin, Harold L.; Keenan, Perry; Jackson, AlanArticle HBS-R0510GLeadership and People Managementproject duration, particularly the time between project reviews; integrity of performance, or the capabilities of project teams; the level of commitment of senior executives and staff; and the additional effort required of employees directly affected by the change. The DICE framework is a simple formula for calculating how well a company is implementing, or will be able to implement, its change initiatives. The framework comprises a set of simpl...Starting at €8.20
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Rediscovering Market Segmentation (Spanish version)
Yankelovich, Daniel; Meer, DavidArticle HBS-R0602GMarketingIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification of consumers according to criteria other than age, residence, income, and such. The predictive power of marketing studies based on demographics was no longer strong enough to serve as a basis for marketing strategy, he argued. Buying patterns had become far better guides to consumers' futu...Starting at €8.20
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The Work of Leadership (Spanish version)
Heifetz, Ronald A.; Laurie, Donald L.Article HBS-R0111KLeadership and People ManagementChanges in societies, markets, and technologies around the globe constantly force businesses to clarify their values, develop new strategies, and learn new ways to operate. The most important task for leaders in the face of such challenges is mobilizing people throughout their organizations to do adaptive work. In this HBR article from 1997, the authors suggest that the prevailing notion that leadership consists of having a vision and aligning p...Starting at €8.20
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Statistical Quality Control for Process Improvement (Spanish version)
Bohn, Roger E.Case HBS-616S10Service and Operations ManagementDescribes systematic methods for process debugging and improvement, based on statistical quality control. Examples are from manufacturing settings, but techniques are also useful for services and sales, and to quantity improvement as well as quality improvement.Starting at €8.20
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Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
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Bolivia: Globalización, Soberanía o Democracia
Di Tella, Rafael; Pill, Huw; Vogel, Ingrid; Violand, Cinthia Fernholz; Gomez, Miguel Lopez De SilCase HBS-707S22EconomicsDescribe el programa de estabilización económica implementada por el gobierno boliviano en 1985 a 1986 y su impacto en el proceso de desarrollo en Bolivia.Starting at €8.20
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Australia: materias primas y competitividad
Alfaro, Laura; Vietor, Richard H.K.; Russell, William; White, Hilary; Sheldahl-Thomason, HavilandCase HBS-713S07EconomicsEn los últimos decenios, Australia se ha ocupado de los beneficios y costos de repetidos auges mineros-inflación, una burbuja inmobiliaria, un déficit en cuenta corriente y la creciente dependencia de China. Entre 1996 y 2007, sin embargo, Australia tenía la mayor parte de estos problemas bajo control y creció a un ritmo impresionante, convirtiéndose en uno de los más ricos de los países desarrollados. Sin embargo, la competitividad en sus sector...Starting at €8.20
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New Earth Mining, Inc. (Spanish version)
Fruhan, William E.; Wang, WeiCase HBS-917S19FinanceNew Earth Mining is one of the largest producers of precious metals in the U.S. While the firm operates mines primarily in the U.S. and Canada, it has also made substantial investments in gold exploration projects in Australia and Chile. New Earth has been very successful and has a large amount of cash on the balance sheet, a simple debt structure, and a reasonable leverage ratio with liquidity risk. With a strong financial position, the firm con...Starting at €8.20
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Chobani: Growing A Live and Active Culture (Abridged)
Margolis, Joshua D.; Preble, MatthewCase HBS-414046-ELeadership and People ManagementHamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to product design, sales, marketing, and communication had made its yogurt a hit with consumers, and its entrepreneurial and innovative culture made it popular with its employees. But...Starting at €8.20
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Coaching Makena Lane
Bernstein, Ethan S.; Lala, OmCase HBS-418031-ELeadership and People ManagementMakena Lane has a gift for producing results, even in the challenging retail context of the 2010s, but also has a knack for "ruffling some feathers" in the process. Recruited to a Fortune 500 grocery and pharmacy retailer after climbing to Associate Principal in McKinsey & Company's retail practice, she successfully grew their high-margin yet highly competitive beauty category beyond anyone's expectations. Yet then she was passed over promotion, ...Starting at €8.20