HBSP (USA)
- Case
Customer Lifetime Value Analysis (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S01Published: Jul 27, 2010Reviewed: Jan 18, 2017Format: PDFPages: 9Language: Spanish - Teaching Note
Clocky: The Runaway Alarm Clock, Teaching Note
Collection: HBSP (USA)Ref.: HBS-508022-EPublished: Jul 31, 2007Reviewed: Mar 12, 2012Format: PDFPages: 25Language: English - Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Armarium: Luxury Fashion Brands for Rent
Collection: HBSP (USA)Ref.: HBS-518047-EPublished: Dec 13, 2017Reviewed: Mar 6, 2019Format: PDFPages: 20Language: English - Teaching Note
Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518053-EPublished: Nov 21, 2017Format: PDFPages: 35Language: English - Case
Adeo Health Science: Turning a Product into a Brand
Collection: HBSP (USA)Ref.: HBS-518065-EPublished: Jan 7, 2018Reviewed: May 20, 2019Format: PDFPages: 18Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Case
Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Collection: HBSP (USA)Ref.: HBS-519062-EPublished: Jan 13, 2019Format: PDFPages: 21Language: English - Case
Kraft Heinz: The $8 Billion Brand Write-Down
By Avery, JillCollection: HBSP (USA)Ref.: HBS-519076-EPublished: Apr 4, 2019Reviewed: Jul 24, 2019Format: PDFPages: 30Language: English - Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community, Teaching Note
By Avery, JillCollection: HBSP (USA)Ref.: HBS-520099-EPublished: Apr 7, 2020Format: PDFPages: 26Language: English