HBSP (USA)
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Space Data Corp. (Spanish Version)
MacCormack, AlanCase HBS-603S15StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Espacio Data Corp. planea asociarse con el Servicio Meteorológico Nacional de EE.UU. para colocar transmisores-receptores en los globos meteorológicos y de ese modo crear una red de comunicaciones móviles nacionales. La compañía está en las etapas finales de desarrollo y está previsto poner en marcha una prueba regional que demostrar su capacidad para proporcionar paginació...Starting at €8.20
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Research In Motion: The Mobile OS Platform War
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Case HBS-613001-EKnowledge and CommunicationThe case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case all...Starting at €8.20
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Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft (Spanish Version)
Iansiti, Marco; MacCormack, AlanCase HBS-602S21Service and Operations ManagementDescribe cómo cuatro empresas en el desarrollo enfoque de mercado de productos de software de Internet. Basándose en estudios de caso cortos de tres proyectos recientes, los estudiantes están invitados a sintetizar los atributos comunes de la práctica del desarrollo en entornos turbulentos.Starting at €8.20
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Rise and Fall of Iridium (Spanish Version)
MacCormack, Alan; Herman, KerryCase HBS-603S16Service and Operations ManagementExamina la historia de Iridium Communications, un proveedor de servicios móviles por satélite. Se analiza la génesis de diseño técnico de Iridium, luego sigue la empresa a través de varias etapas de desarrollo. Describe los intentos de Iridium para construir una base de abonados después del lanzamiento del servicio comercial, que termina con la presentación de la compañía para el Capítulo 11 en 1999.Starting at €8.20
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A Destination-for-a-Day Spa (Spanish version)
Beer, Michael; St. Clair, LyndaCase HBS-913S07Leadership and People Managementtips are lower than expected, reducing expected compensation; scheduling issues create bottlenecks; and the level of commitment varies among PWCs. The result is a high employee turnover rate, and departing employees take an average of 35% of their client base with them when they go. Now, with financials for the spa's second year completed, the VP of spa operations, the VP of business operations, and the CEO must evaluate what is and what isn't w...Starting at €8.20
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Robin Ash and Printzhof Press (Spanish version)
Cespedes, Frank V.; St. Clair, LyndaCase HBS-917S06Leadership and People Managementtransform Printzhof into an aggressively competitive 21st century educational publisher while maintaining its close-knit and collaborative culture. Because of new technologies changing how information is delivered and used in higher education, the need for the company to evolve along with the publishing industry is obvious to Ash and other company leaders. However, Printzhof's history of success has resulted in resistance to organizational chang...Starting at €8.20
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Team New Zealand (C) (Spanish Version)
Iansiti, Marco; MacCormack, AlanCase HBS-602S10Service and Operations ManagementSuplementos de la (A) y el caso (b).Starting at €5.74
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Research In Motion: The Mobile OS Platform War, Teaching Note
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Teaching Note HBS-614041-ETeaching Note for 613001.Starting at €0.00
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ARISE: A Destination-for-a-Day Spa, Teaching Note
Beer, Michael; St. Clair, LyndaTeaching Note HBS-913522-ELeadership and People ManagementTeaching Note for Product #913521Starting at €0.00
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Robin Ash and Printzhof Press
Cespedes, Frank V.; St. Clair, LyndaCase HBS-913554-ELeadership and People ManagementRobin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate objectives: transform Printzhof into an aggressively competitive 21st century educational publisher while maintaining its close-knit and collaborative culture. Because of new technol...Starting at €8.20