IESE (España)
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Ducati: En busca de la magia (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507Innovation and Change, StrategyA principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para "relanzar" Ducati que pretende presentar a los inversores para recabar su apoyo con ...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCase E-105EntrepreneurshipCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Starting at €8.20
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Net Working Capital (NWC) at Henkel
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sachon, MarcCase F-810-EFinance, Service and Operations ManagementThis case tracks Henkel's initiative in reducing its net working capital (NWC). The case can be used in a both a finance and a supply chain management class to illustrate net working capital and the link between the strategic/financial notions of NWC and operative efficiency of the supply chain.Starting at €8.20
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Cunicarn y el concepto de interproveedor
Ariño, Miguel Angel; Romances, RogerCase AD-350Decision AnalysisEl caso presenta la situación de un interproveedor de Mercadona, Cunicarn, que abastece de carne de conejo a estos supermercados. En él se plantea el modo de hacer más eficientes los procesos de la cadena de valor en el sector cunícula, desde la cría hasta la entrega del producto al cliente. Curnicarn se pregunta si sería posible establecer con sus proveedores de conejos una relación similar a la que mantiene con Mercadona como interproveedor y, ...Starting at €8.20
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Straumur Bank: The Forever Changing Landscape (A)
Mitchell, Jordan; Sigurjónsson, Şröstur Olaf; Rahnema Alavi, AhmadCase F-855-EFinanceThis case traces Straumur Bank's dynamic international growth from a small investment bank to Iceland's fourth largest bank with operations in 10 countries. Case A deals with Straumur's situation as of the third quarter of 2007 when the global financial and banking industry was starting to show significant signs of weakness. The bank's new foreign CEO must decide whether Straumur should continue on its trajectory of aggressive international growt...Starting at €8.20
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Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
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Carbfix: Storing CO2 forever - Teaching Note
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sigurjonsson, Throstur OlafTeaching Note FT-123-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyIn March 2021, the team at Carbfix -a start-up born out of the culmination of more than 15 years of work by universities and parent company Reykjavik Energy- believed it had a game-changing technology to fight against climate change: eliminating CO2 permanently and safely from the atmosphere by storing it in basalt rock. In an aim to scale, they were considering three options to commercialize the concept: licensing the technology to other countri...Starting at €0.00
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Pentagram: The Craft of Design - Teaching Note
Mitchell, Jordan; Prats, Mª JuliaTeaching Note ET-14-EEntrepreneurshipPentagram a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin) is considered to be the "Rolls-Royce of Design" by its peers. The company¹s growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is facing tremendous competitive pressure from integrated advertising conglomerates such as WPP, Omnicom and Interpublic. Twenty...Starting at €0.00
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Goodyear Dunlop Europe: A Week in the Life of Maria, a Sales Executive
Mitchell, Jordan; Rahnema Alavi, AhmadCase F-824-EFinanceThis case tracks a week in the life of Maria, a European Goodyear Dunlop sales executive. During each day, Maria is confronted with different decisions, which require financial analysis. There are five decisions which touch on different accounting and finance themes such as working capital, financing, net present value, economic value added (EVA), and fixed versus variable costs.Starting at €8.20