IESE (España)
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Bassegoda Textil, S.A. (A)
Iniesta, Francisco; Gómez J. B.Case M-889MarketingDescribe los problemas de una fuerza de ventas tradicional en el sector textil.Starting at €8.20
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Sweden: 1870-1970
Argandoña, Antonio; Kettell, D. B.Case ASE-308-EEconomicsA description and explanation of the so called «Swedish model», from the underdeveloped Sweden of the XIX century to the apex of the model, in the 60's.Starting at €8.20
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Executive Education Teams at IESE
Huebra, I.; Baucells Alibés, Manel; Gómez J. B.Case AD-257-EDecision Analysis, EconomicsThe case describes the process of preparing an executive education program. One of the key tasks is to form 7 teams of 8 to 9 participants each. The case provides several criteria to keep in mind, along with some hints on how to build an optimization model.Starting at €8.20
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Sweden since the 1970s
Argandoña, Antonio; Kettell, D. B.Case ASE-314-EEconomicsSince the 1970s, the Swedish economy has shown a number of bad performance indicators: high inflation, unemployment, high public deficit, low growth rates, etc., both on the internal side of the economy and in comparison with other advanced countries. The case describes those developments, their causes and effects, and serves to analyse the failure of the so-called «Swedish model».Starting at €8.20