IESE (España)
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SEUR: Digitalizing Express Shipping
Foncillas, Pablo; González, JorgeCase M-1309-EInformation Technologies, Marketing, StrategyThe heads of marketing at SEUR (Servicio Urgente de Transportes; "Urgent Shipping Service" in English) were ready to present in the meeting room the results of the first six months since the relaunch of the company's new website. They had recently opted for promoting a website with a clear transactional focus. The meeting had been called to examine some aspects of the new site's performance, such as how sales were evolving with respect to target...Starting at €8.20
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Real Madrid Football Club. Analysis of financial statements (Portuguese Version, Brazil)
Palencia Herrero, Luis; Grandes Carci, Mª JesúsExercise CE-27-PBAccounting and ControlThis exercise deals with the analysis of the financial statements of Real Madrid Football Club. The presentation bases of the annual accounts are offered and the information for the 2000-2001, 2001-2002, 2002-2003, 2003-2004 and 2004-2005 seasons is compared. There is also talk of the annual accounts and the consolidated accounts.Starting at €8.20
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SEUR: digitalizando el transporte urgente
Foncillas, Pablo; González, JorgeCase M-1309Information Technologies, Marketing, StrategyLa dirección de marketing de SEUR (Servicio Urgente de Transportes) se disponía a presentar en la sala de reuniones los resultados de los primeros seis meses del relanzamiento de la nueva web de la compañía, que había apostado recientemente por plantear una web con claro enfoque transaccional. En ese encuentro se analizarían algunos aspectos del rendimiento de la nueva página, tales como la evolución en ventas frente a objetivos, el encaje del p...Starting at €8.20
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Holly G: Pasarse a la venta online durante la COVID-19
Palencia Herrero, Luis; Soler Vila, Eduardo; Milla, AdolfCase ASN-86Innovation and Change, Leadership and People ManagementEn julio de 2020, después del primer confinamiento debido a la COVID, una cadena de moda femenina formada por nueve tiendas tenía que decidir si lanzar o no un canal de venta online y, lo que es más importante, cómo hacerlo.Starting at €8.20
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The Board (Portuguese Version, Brazil)
Grandes Carci, Mª Jesús; Palencia Herrero, LuisCase C-777-PBAccounting and ControlDuring a Board meeting, the various representatives of investors in Tilos, a company that develops applications based on the use of geographic information, discuss the accounting of a minority investment (5%), an investment in an affiliated company (20%) and a group-member company (70%). The case serves to expound on accounting for financial investments, the equity method, and global consolidation.Starting at €8.20
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Holly G: Going Online During COVID-19
Palencia Herrero, Luis; Soler Vila, Eduardo; Milla, AdolfCase ASN-86-EInnovation and Change, Leadership and People ManagementIn July 2020, and after the first COVID confinement, a women fashion retail chain of 9 stores must to decide whether to launch an online channel or not and, more important, how to implement the change.Starting at €8.20