Stanford Graduate School of Business (USA)
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Note on Creating a Viable Venture - A Global Perspective
Ciesinski, Steve; Rosen, HowieCase SGSB-E651 Spanish VersionEntrepreneurshipThe case chronicles the challenges of a consulting team charged with developing and executing a negotiation strategy designed to help a large retailer cut costs by renegotiating their contract with their largest supplier. The disguised case begins by describing the market conditions that led BizCo, a publicly traded office supply retailer, to invite DMB, a top consulting company, to help them restore their price competitiveness. It then describe...Starting at €8.20