Stanford Graduate School of Business (USA)
-
Lloyds Banking Group: Digital Transformation
Feinberg, Yossi; Conn, JeffCase SGSB-SM329-EStrategyThis case describes the transformation of the UK’s oldest financial services franchise from a product-aligned and brick-and-mortar traditional banking institution to a customer-aligned and digital-first technology organization. The case parallels Lloyds’ business transformation with the growth of its digital-focused Transformation division – which commenced as a small hundred-person task force and ultimately grew to comprise one third of the bank...Starting at €8.20