IESE (España)
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Schneider Drinks (B). Solicitud de préstamo adicional
Stodieck J.; Liechtenstein, HeinrichCase F-774FinanceStarting at €5.74
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Schneider Drinks (A). Loan Request
Stodieck J.; Liechtenstein, HeinrichCase F-773-EFinanceThe distribution company Schneider asks a local bank for credit. The analysis suggests that there is no problem.The students have to use all the tools they have learned in Finance One to analyse the situation. There are some issues students in class will clasify as minor. In case B it is obvious that all the concerns raised as an issue become true and the company is in deep problems.Starting at €8.20
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New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284-EMarketingNew developments in marketing research now provide the techniques required to accurately and precisely measure consumer preferences and the trade-offs consumers make between various product attributes, and beyond that to simulate managerially meaningful outcomes such as gains/losses in market share, sales volume, and gross profit. These new developments in marketing research represent a sort of second generation methodologies and refinements of t...Starting at €8.20
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Schneider Drinks (B). Additional Loan Requirement (Portuguese Version, Brazil)
Stodieck J.; Liechtenstein, HeinrichCase F-774-PBFinanceThe distribution company Schneider asks a local bank for a credit. The analysis suggests that there is no problem.. The students have to use all the tools they have learned in Finance one. There are some questionmarks about some issues students in class will clasify as minor. In case B it is obvious that all what has been raised as an issue become true and the company is in deep problems.Starting at €5.74
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Schneider Drinks (A). Loan Request (Portuguese Version, Brazil)
Stodieck J.; Liechtenstein, HeinrichCase F-773-PBFinanceThe distribution company Schneider asks a local bank for credit. The analysis suggests that there is no problem.The students have to use all the tools they have learned in Finance One to analyse the situation. There are some issues students in class will clasify as minor. In case B it is obvious that all the concerns raised as an issue become true and the company is in deep problems.Starting at €8.20
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Schneider Drinks (A). Solicitud de préstamo
Stodieck J.; Liechtenstein, HeinrichCase F-773FinanceLa empresa de distribución Schneider solicita un préstamo a un banco local. El análisis sugiere que no hay problemas. Los alumnos deberán utilizar todas las herramientas que han aprendido en Finanzas Uno para analizar la situación. Hay algunos aspectos que los alumnos clasificarán como poco importantes en el trabajo de clase. En el caso B, es evidente que todos los aspectos planteados como problemáticos se hacen realidad y la empresa está inmers...Starting at €8.20
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Schneider Drinks (B). Additional Loan Requirement
Stodieck J.; Liechtenstein, HeinrichCase F-774-EFinanceThe distribution company Schneider asks a local bank for a credit. The analysis suggests that there is no problem.. The students have to use all the tools they have learned in Finance one. There are some questionmarks about some issues students in class will clasify as minor. In case B it is obvious that all what has been raised as an issue become true and the company is in deep problems.Starting at €5.74
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Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284MarketingCon la evolución de la investigación de marketing se dispone actualmente de técnicas que permiten evaluar con exactitud las preferencias de los consumidores y sus compensaciones entre los distintos atributos de los productos. Dichas técnicas permiten asimismo simular resultados significativos, desde el punto de vista de la gestión, tales como el aumento y disminución de la cuota de mercado, del volumen de ventas y de los beneficios brutos. Esta e...Starting at €8.20