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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Taking on the Mob
IESE InsightArticle ART-1973-EKnowledge and CommunicationCompanies come under many types of external pressure, which may cross the line of what is considered ¿legal.¿ Corruption takes various forms and can happen anywhere. Many of the lessons learned from the Addiopizzo example can be applied universally.Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
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Don't Be Undersold!
Steenkamp, Jan-Benedict E.M.; Kumar, NirmalyaArticle HBS-R0912K-EMarketing"Aldi" is a word that strikes fear in the hearts of brand managers across Europe. A chain of low-budget retail stores with sales of $73.5 billion in 2008, Aldi invented what is commonly referred to as the hard-discount store, a format that is destroying between a quarter and a half trillion dollars in brand sales annually. Brand executives at major consumer packaged goods companies have mostly been caught off guard by this success. The authors' r...Starting at €8.20
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The Art of Commerce
Harvard Business ReviewArticle HBS-F1403Z-EAn elaborately engraved Spanish stock certificate issued in 1758 could almost be a template for modern stock certificates. Here's the story that its iconography reveals about the royal trading company it came from. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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Leadership Across Cultures
Harvard Business ReviewArticle HBS-F1505Z-EKnowledge and CommunicationBridging cultural differences demands exceptional emotional intelligence. This chart shows the percentage of leaders in each of seven global regions--the U.S., the Middle East, India, Latin America, sub-Saharan Africa, Europe, and China--who demonstrated strength in a range of hard and soft skills, according to a study by YSC, a corporate psychology consultancy. Due to the highly graphical nature of the Vision Statement, we offer this reprint in...Starting at €8.20
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Market Indicators
Harvard Business ReviewArticle HBS-F1507Z-EHand signals from a 16th-century mathematics textbook and exchange-rate "currents" from 18th-century Italian ports were just two of the innovations that lubricated the gears of preindustrial European commerce. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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How Managers' Everyday Decisions Create--or Destroy--Your Company's Strategy
Bower, Joseph L.; Gilbert, ClarkArticle HBS-R0702C-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Senior executives have long been frustrated by the disconnection between the plans and strategies they devise and the actual behavior of the managers throughout the company. This article approaches the problem from the ground up, recognizing that every time a manag...Starting at €8.20
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Leadership Team: Complementary Strengths or Conflicting Agendas
Miles, Stephen A.; Watkins, Michael D.Article HBS-R0704F-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Senior leadership teams whose members play complementary roles have been chronicled as far back as Homer's account of the Trojan War: Although King Agamemnon commanded the Greek army, Achilles, Odysseus, and Nestor each played a distinct role in defeating Troy. Tod...Starting at €8.20