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The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-686(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €8.20
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Somali, S.A. (Portuguese version, Portugal)
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527-PPLeadership and People ManagementThe case demonstrates the need to implement a professional system for the evaluation and assessment of executive management, both for family members and others, based on objectives and budgeting within the family business. It also highlights the need for tools and formal bodies to serve as a framework for debates regarding, on the one hand, business matters (shareholders' meetings, Board of Directors, Steering Committee) and, on the other, family...Starting at €8.20
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Somali, S.A.
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527Leadership and People ManagementEste caso presenta la necesidad de disponer de sistemas profesionales de evaluación y valoración de la gestión directiva, tanto para los directivos familiares como no familiares, basados en objetivos y presupuestos dentro de la empresa familiar. Así como la necesidad de disponer de instrumentos y órganos formales adecuados para debatir los temas empresariales (junta de Accionistas, consejo de administración, comité de dirección) por un lado, y l...Starting at €8.20
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Somali, S.A.
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527-ELeadership and People ManagementThe case demonstrates the need to implement a professional system for the evaluation and assessment of executive management, both for family members and others, based on objectives and budgeting within the family business. It also highlights the need for tools and formal bodies to serve as a framework for debates regarding, on the one hand, business matters (shareholders' meetings, Board of Directors, Steering Committee) and, on the other, family...Starting at €8.20
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The Launching of the Super Bock Mini (B). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-687(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €5.74