IESE (España)
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GAS GAS
García Pont, Carlos; García Solé, CarlosCase ASN-51-EEntrepreneurship, Marketing, StrategyKTM, an international leader in off-road motorcycles, proposed for GAS GAS to manufacture trial motorcycle models for its company. The brand, GAS GAS, which has 50% of the global trial motorcycle market, considers the strategic pros and cons of entering into this agreement.Starting at €8.20
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Pinocchio SpA.
Gramajo, Eliana; Peñalva, FernandoCase C-725Accounting and ControlPinocchio SpA. describe la situación de una empresa familiar mediana del sector del juguete, situada en Italia, que debe afrontar las tensiones en la tesorería ocasionadas por ventas muy estacionales y un plan de producción constante a lo largo del año. La empresa argumentaba que ciertas partes del proceso de producción requerían personal especializado y no sería fácil contratar a esas personas en el momento necesario. Adicionalmente, durante el ...Starting at €8.20
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Pinocchio SpA.
Gramajo, Eliana; Peñalva, FernandoCase C-725-EAccounting and ControlThe case describes the situation of a medium-sized family-owned toy manufacturer based in Italy. Pinocchio, SpA has to cope with the difficulties arising from having highly seasonal sales and a policy of level production throughout the year. This policy is maintained because the company requires specialized personnel that could not be hired on a casual basis. During the period 1998-2000 the company has invested heavily in plant and equipment to m...Starting at €8.20
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GAS GAS
García Pont, Carlos; García Solé, CarlosCase ASN-51Entrepreneurship, Marketing, StrategyKTM, líder internacional en motos off road propone a GASGAS la fabricación de modelos de motocicleta de trial bajo. Su marca, GASGAS que tiene el 50% del mercado mundial de motocicletas de trial piensa en los pros y los contras estratégicos de entrar en este acuerdo.Starting at €8.20