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The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-686(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €8.20
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European Integration: Meeting the Competitiveness Challenge
Porter, Michael E.; Ketels, Christian H.M.Case HBS-714405-EStrategyThe case discusses the origins and development of the European Integration process from the post-war period up to 2007, focusing particularly on the efforts of the Lisbon-agenda under way since 2000 to enhance Europe's competitiveness. It discusses the different policy areas that have been approached at the European level over time, and provides background on the architecture of European institutions. The case enables students to understand how E...Starting at €8.20
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Integración europea: cumplimiento del desafío de la competitividad
Porter, Michael E.; Ketels, Christian H.M.Case HBS-715S10StrategyEl caso analiza los orígenes y el desarrollo del proceso de integración europea desde la posguerra hasta 2007, con especial atención a los esfuerzos de la agenda de Lisboa-llevando a cabo desde el año 2000 para mejorar la competitividad de Europa. Se analizan los distintos ámbitos de actuación que se han acercado a nivel europeo con el tiempo, y proporciona antecedentes sobre la arquitectura de las instituciones europeas. El caso permite a los es...Starting at €8.20
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Orkestra - Basque Institute of Competitiveness
Porter, Michael E.; Ketels, Christian H.M.; Valdaliso, Jesus MCase HBS-716456-EEconomicsStarting at €8.20
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The Basque Country: Strategy for Economic Development
Porter, Michael E.; Ketels, Christian H.M.; Valdaliso, Jesus MCase HBS-713474-EStrategyThe Basque country, with a population of 2.1 million and covering 7,233 square kilometers, is an autonomous region located in the north of Spain, physically separated from it by the Pyrenees mountains. Presents the history of the region--highly prosperous at the turn of the 20th century, but nearing bankruptcy by the 1950s. By 2001, the Basque GDP per capita had risen to a level well ahead of Spain and most European countries. At the same time th...Starting at €8.20
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The Launching of the Super Bock Mini (B). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-687(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €5.74