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Sea Breeze Capital (B)
Menden, Lenka; Liechtenstein, Heinrich; Kelly, Peter; Johnson, RobCase F-889Entrepreneurship, FinanceEn la primavera de 2012, Jordi Alves estaba enfrentando algunas decisiones difíciles. Un año antes, tras un proceso que había durado más de lo esperado, había logrado recaudar el primer fondo de búsqueda en España. Así, había dedicado un año entero a buscar una empresa para adquirirla y ahora tenía lo que parecían dos buenas adquisiciones sobre la mesa. La cuestión ahora era qué hacer. ¿Qué adquisición debía emprender? ¿Debía hacerlo? Además, no ...Starting at €5.74
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The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-686(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €8.20
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Sea Breeze Capital (B)
Menden, Lenka; Liechtenstein, Heinrich; Kelly, Peter; Johnson, RobCase F-889-EEntrepreneurship, FinanceIn spring 2012, Jordi Alves was facing some tough decisions. A year earlier, after a process that had lasted longer than expected, he had successfully raised the first search fund in Spain. He had then dedicated a full year to searching for a company to acquire and he now had what seemed like two good acquisitions on his desk. The question now was how to proceed. Which acquisition should he commit to? Should he proceed at all? Moreover, he was un...Starting at €5.74
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Sea Breeze Capital (A)
Nieboer, Ian; Liechtenstein, Heinrich; Kelly, Peter; Menden, Lenka; Johnson, RobCase F-888-EEntrepreneurship, FinanceIn recent years, there has been growing interest in the entrepreneurial acquisitions sometimes known as "search funds." The concept, which was first referred to as a search fund in the United States, has been appearing increasingly in Europe and other countries, including developing economies in Asia and Latin America. Search funds are based on the idea of finding and acquiring a company as the basis for becoming an entrepreneur. Sea Breeze Capit...Starting at €8.20
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The Launching of the Super Bock Mini (B). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-687(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €5.74