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Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088-ZHService and Operations ManagementAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Starting at €8.20
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The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-686(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €8.20
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Carsharing en Barcelona: Avancar
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088Service and Operations ManagementAvancar empezó ofreciendo servicios de "carsharing" en Barcelona en 2004. Como en la mayoría de las empresas de "carsharing" los clientes solían reservar coches por horas, y recogían y devolvían los vehículos por su cuenta (autoservicio). En 2008, la empresa contaba con 2.000 clientes que compartían más de cien vehículos. Como Avancar no dejaba de crecer, tuvo la posibilidad de modificar el diseño del proceso de servicios y la gestión de su capac...Starting at €8.20
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Carsharing in Barcelona: Avancar
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088-EService and Operations ManagementAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Starting at €8.20
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The Launching of the Super Bock Mini (B). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-687(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €5.74