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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Kentucky Fried Chicken (Japan) Ltd. (Spanish version)
Bartlett, Christopher A.; Rangan, U. SrinivasaCase HBS-318S12StrategyDescribes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC's headquarters and becomes very upset when more sophisticated planning, coordination, and control systems be...Starting at €8.20
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The SK-II Globalization Project (Spanish version)
Bartlett, Christopher A.Case HBS-305S03StrategyTraces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management. In the context of these changes introduced by Durk Jager, P&G's new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business...Starting at €8.20
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Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Bartlett, Christopher A.Case HBS-914417-EStrategyUnilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable Living Program (USLP), a set of bold environmental and social objectives that he has integrated into the heart of the company's global strategy. In contrast to most corporate social res...Starting at €8.20
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Silvio Napoli at Schindler India (A) (Spanish version)
Yoshino, Michael Y.; Bartlett, Christopher A.; Fagan, Perry L.Case HBS-304S24StrategyTeach this case online with new suggestions added to the Teaching Note. A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by his local Indian management team and Schindler's European plants supplying him. A rewritten version of an ...Starting at €8.20
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Global Innovation's Challenges (Spanish version)
Bartlett, Christopher A.; Beckham, HeatherCase HBS-410S24StrategyManaging Innovation, International Business, Organizational Behavior, Empowerment, Teams, Corporate Culture, Entrepreneurship, Project Management, Delegation, Corporate Strategy, and Diversified TechnologyStarting at €8.20
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The China Challenge (Spanish version)
Bartlett, Christopher A.; Han, ArarCase HBS-412S28Strategycan she manage Chen at all, and if so, how?Starting at €8.20
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Komatsu Ltd. (Spanish version)
Bartlett, Christopher A.; Rangan, U. SrinivasaCase HBS-302S35StrategyReviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case describes how Komatsu grew from a $170 million local manufacturer in 1963 to become CAT's major challenge in the emerging global competitive battle. The case traces the strategy followed b...Starting at €8.20
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International Expansion (Spanish version)
Bartlett, Christopher A.; O'Connell, JamieCase HBS-303S11StrategyNoli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.Starting at €8.20
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Komatsu Ltd.: La Globalización del Proyecto G
Bartlett, Christopher A.Case HBS-305S12Knowledge and CommunicationEste caso describe la gran transformación estratégica y organizativa a Komatsu dirigida a cambiar desde un productor con sede en Japón de equipo de construcción a una empresa verdaderamente global, con la posibilidad de aprovechar su cartera de todo el grupo de recursos y capacidades en una nueva, más diversa base de negocios. Detalles esfuerzos para construir y operaciones en el extranjero adquirir, para especializarse e integrar unidades en el ...Starting at €8.20